WIXTER MARKET EXPANDS CHICAGO MARKET WITH A NEW DISTRIBUTION PROGRAM
After Experiencing 22 Percent Organic Yearly Growth With Projections On Track For 100 Percent Growth In 2018, Wixter Invests In The Future
CHICAGO (October 2017) – The retail offerings at Wicker Park’s sustainable seafood storefront Wixter Market (2110 West Division Street) are now more widely available outside of those who are patrons of the neighborhood outpost. Formerly a business to consumer model purveyor, Wixter has announced that they are expanding services to include wholesale distribution to local restaurants and businesses already sourcing to flagship accounts including Fahlstrom’s Fresh Fish Market, The Hampton Social and Mahalo Chicago. This new distribution model includes the acquisition of a branded delivery vehicle along with a dedicated sales team to support it.
Since its opening in June of 2015, Wixter has become well known for providing access to the superior quality of sustainably caught seafood products. With all product frozen at the peak of freshness, Wixter has consistently proven their commitment to trust and transparency by offering product without antibiotics, additives, preservatives, nitrates, hormones, or chemicals. These measurable in-demand values are what makes their product one that they feel proud to stand behind. Not only has Wixter established their steadfast commitment to quality seafood products, but the retail outpost is also an invaluable resource for consumers, providing education to customers and retail partners through knowing the source. Due to their innovative product offerings, along with the dedication to only working with sustainably-conscious producers, fresh seafood with a low-carbon footprint is always in season at Wixter Market.
In partnership with sustainably focused partners sourcing from regions around the globe, Wixter offers an exclusive product line that customers cannot source anywhere else. Wixter’s unique approach to seafood, which was previously only available in-store, will now be available to a wider market. Their frozen sourcing strategy through partnering with producers including Hofseth, the top direct importer of salmon, cod and steelhead trout out of Norway. This means that importing can be streamlined explicitly to anyone interested in purchasing top-quality seafood that generates virtually no waste in its life cycle. The same consistency local customers have come to expect, without the inconvenience of surges in pricing or shortages on certain products, is now available to Chicago area chefs, retail partners and food producers.
Casting a wider net, literally, will not end with this distribution expansion. The full inventory of Wixter product will soon launch via an e-commerce website on www.wixtermarket.com, with delivery nationwide for a fresh frozen product, which allows for the access of superior seafood to be available to a larger portion of the market at a greater frequency.