GREG STROH, CREATOR OF IZZE SODA, JOINS THE ADVISORY BOARD OF AWARD-WINNING CRAFT MIXER BRAND, TOP NOTE TONICS
Beverage Industry Pioneer, Greg Stroh, Lends Expertise To Top Note Tonic Brands As It Expands To Multiple Markets Throughout The Country
CHICAGO (November 2017) – Milwaukee-based Top Note Tonics has announced the addition of influential beverage industry pioneer, Greg Stroh (Izze Soda, Stroh Brewing, Mix1 Beverage Co, Skoop LLC), to its advisory board. Top Note, makers of American craft mixers, earned a much-coveted 2017 sofiTM-award for best new product from the Specialty Food Association. Well-known beverage entrepreneur, Stroh, will help the brand fulfill its vast potential to capitalize on the consumer trend to craft cocktails and beverages.
Greg Stroh has a proven track-record of launching and developing innovative companies that have successfully reinvigorated the beverage category. Greg adds his expertise to Top Note at a time when the company is expanding its footprint behind its irreverent lineup of award-winning mixers. Consumers are demanding better mixers and, using unique botanicals and unexpected ingredients, Top Note empowers these consumers to make better cocktails.
“We are thrilled to have someone of Greg’s caliber join our board.” said Mary Pellettieri, founder and president of Top Note. “Greg is one of the most well-respected leaders in the beverage industry and we are excited to tap into his vast experience as we look to delight consumers with the most complex and layered mixers on the market.”
Raised by a fourth-generation brewer, Stroh brings the unique perspective of someone who has “grown up” in the industry and he looks forward to sharing his experiences with Top Note. “I have a lot of battle wounds from the industry. I’m hoping these scars allow me to be able to offer sound advice to a brand that I’m excited about. Top Note is addressing current trends in the craft spirits and consumer goods industries where buyers are opting for healthier, more natural options” Greg Stroh, La Pavia Beverage LLC advisory board.
Top Note is currently distributed nationally by KeHe, an Illinois based distributor focused on carrying natural, organic specialty food products, as well as other regional direct ship distributors and midwestern suppliers.