How Your Story Is Embodied

• We use a fresh and unconventional approach to social media: our teams work together to develop and execute a comprehensive program that integrates the traditional backbone of social media support while infusing content from our media relations wing.

• We systematically research and vet social media influencers to ensure they are the best fit for the brand. We recognize that social media influencers tap into an audience that is not always reached through traditional media relations.